Re-establishing a performance brand through culture-driven, social-first storytelling.

Role: Associate Creative Director
Platforms: Social, Digital, Campaign
Focus: Sports Culture

The Challenge: Skechers needed to re-enter the basketball conversation in a space dominated by legacy brands — without feeling forced, dated, or overly commercial.Scope of Project: Market Research & Intelligence, Strategy and Campaign Concept & Development, Productions (pre, on the ground and post), Campaign Design, Organic Social Media, Digital Design, Activation/Experiential Designs, Photography and Videography.

My role:
- Creative direction & narrative development
- Social-first campaign strategy
- Athlete & community storytelling approach
- Cross-platform execution oversight

The idea: Performance feels different when it belongs to everyone.

We positioned Skechers Basketball around authentic performance- spotlighting real players, real environments, and social-native storytelling that met the game where it lives today.

SKX NEXUS - PRODUCT LAUNCH CONTENT

SKx Reign - Product LaUNCH

Campaign Photography: Bryce France & Blake Bronstad
Videography: Grant Lemons and Ian Langenhuysen
Lead Producer: Reid Fuhr