#COMFORTTHATPERFORMS

Scope of Project: Market Research & Intelligence, Strategy and Campaign Concept & Development, Productions (pre, on the ground and post), Campaign Design, Organic Social Media, Digital Design, Activation/Experiential Designs, Photography and Videography

Client: Skechers Basketball

Primary & Niche Market: Diverse, digital Gen Z & Millennial basketball players, fans, and sneakerheads. We identified them by looking at the biggest age groups for purchasing basketball shoes and basketball fans and analyzed their behaviors based on secondary research.

General Objectives: Legitimize Skechers Basketball by authentically and meaningfully connecting to the audience. We had to establish a strong brand presence for Skechers Basketball that resonates with our audience and leverages social channels to tell stories that build community, change perception, establish legitimacy, drive traffic to the site, and move product.

Outcome: Although the work with Skechers Basketball is still continuing, we launched @SkechersBasketball July 2024 on Instagram and organically grew the account from scratch.

SKX NEXUS - PRODUCT LAUNCH CONTENT

SKx Reign - Product LaUNCH

Campaign Photography: Bryce France & Blake Bronstad
Videography: Grant Lemons and Ian Langenhuysen
Lead Producer: Reid Fuhr