TURNS OUT, THE WORK WINS TOO.

Telly Awards 2025

I’ve always believed the best creative starts with genuinely understanding the culture you’re creating for. In 2025, that approach helped our work with Skechers Basketball earn two Silver Telly Awards, selected from more than 13,000 entries worldwide.

As Associate Creative Director, I helped shape the creative direction and storytelling behind Skechers Basketball as the brand established itself in the basketball space—from athlete-led social campaigns to taking our content around the world.

And apparently, the Tellys were into it too.

On Tour with Skechers Basketball
Series — Entertainment | Online Video Series

Basketball took us around the world.

On Tour with Skechers Basketball followed NBA athletes Julius Randle and Terance Mann through Skechers Basketball’s Asia tour, turning the experience into a social-first video series built around the players, the fans and the culture surrounding the game.

The series earned a 2025 Silver Telly Award for Series — Entertainment, with my role officially credited as Associate Creative Director.

Role: Associate Creative Director
Agency: Sparkloft Media
Award: Silver Telly — Series, Entertainment

2025 SILVER TELLY AWARD

Two Tellys down. Plenty more good work to make.

🏀

Two Tellys down. Plenty more good work to make. 🏀

Joel Embiid x Skechers Basketball
General Branding | Social Media Video

When Joel Embiid joined Skechers Basketball, the creative needed to feel as confident as the player wearing the shoes.

Our athlete-led social work helped introduce Embiid's Skechers era with a campaign designed to speak basketball—not just advertise to basketball fans.

The work earned a 2025 Silver Telly Award for General Branding — Social Media Video.

Role: Associate Creative Director
Agency: Sparkloft Media
Award: Silver Telly — General Branding, Social Media Video